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Tel.: +41 44 634 2918
radu.tanase@business.uzh.ch
“Everything should be made as simple as possible, but not simpler.”
Albert Einstein
Radu is Senior Research Associate at the Chair of Marketing for Social Impact. He holds a PhD in Economics from the University of Zurich and a master’s degree in Statistics from ETH Zurich. In his research, Radu studies how the interplay of individual and social factors impacts our decisions and tries to understand how this could be leveraged to help people make positive changes. Current topics include the impact of habits, values and social norms on (sustainable) decisions, consumer willingness to offset environmental damage and the effects of transparency on purchase behavior and customer-firm relationships. He uses a mix of empirical methods, agent-based simulations, controlled experiments and, since recently, large-scale field experiments.
Radu manages (and teaches within) the “Marketing Analytics” program, whose objective is to teach students with a non-technical background the fundamental principles behind statistics, machine learning and computer programming so that they are well prepared for modern business research. Radu was supported by UZH in the development of the program through the open_innovation grant.
Beyond academia, Radu has hands-on industry experience as a data scientist. In 2015, he co-founded Lionstep, a tech-centric recruiting company, serving as Chief Data Scientist and now as Data Science Advisor.
Peer reviewed articles
Advanced working papers
Early-stage work
Note: Presenter in bold
Current courses (2024 & 2025)
Past courses