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Department of Business Administration Chair of Marketing

Spring Semester 2025

Bachelor Level

New Product Marketing (Neuproduktmarketing)

Course Number
(Catalogue Link)

03SM22BO0088

Type of Course

Lecture with Practical Exercises

Course Language

German (course materials in English and German)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact Mr. Nils Hossli

Date and Time

03 - 06 February 2025, 09:00 - 16:00

Room

tbd

Registration

Please register via UZH module booking

Further Course
Information

Available on OLAT for registered course participants

Online Examination

26 March 2025, 12:30 - 13:30

 

Master Level

Retail Marketing (Handelsmarketing)

Course Number
(Catalogue Link)

03SM22MO0209

Type of Course

Seminar with Practical Exercises

Course Language

German (course materials mostly in English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact  Ms. Malin Pimper

Date and Time

10 - 13 February 2025, 09:00 - 17:00

Room

tbd

Requirements

Strong analytical skills. The active course format, as well as the completion of exam assignments during the course, require attendance throughout the block week. Allow sufficient time after the official event times to complete the exam assignments.

Pre-registration

Please pre-register for this course from 06 - 19 Jan 2025 according to the information in the course catalogue.

Registration

After a positive confirmation of your application, please register via UZH module booking.

Further Course Information

Available on OLAT for registered course participants

Assessment

Grading based on course assignments -
please go to the course catalogue for more information

 

DOES NOT TAKE PLACE IN 2025: Behavior Change & Sustainability: Social Marketing verstehen und anwenden

Course Number
(Catalogue Link)

 

Type of Course

Seminar

Course Language

German (course materials in German and  English)

ECTS

3

Lecturer

Prof. Dr. Martin Natter

Contact

For questions please contact  Ms. Sabrina Stöckli

Date and Time

 

Room

tbd

Registration Spring 2024: You can register for the course within the following time window Mon. 01.01.2024 to Thu. 18.01.24. Please apply for the course via e-mail (sabrina.stoeckli@business.uzh.ch). In the e-mail, please state in 4-6 sentences what experience you have with quantitative and qualitative methods (e.g. list the courses you have attended).
The application is a mandatory requirement for participation and is binding. You will receive written confirmation of your participation within one week of the application deadline. If the confirmation is positive, you will be asked to book the module (https://studentservices.uzh.ch/uzh/launchpad). Please check your UZH e-mail account regularly during this period.
Further Course
Information
Available on OLAT for registered course participants

 

PhD Level

PhD Seminar Marketing & Digital Transformation

Course Number
(Catalogue Link)

 

Type of Course

Seminar

Course Language

English

ECTS

3

Participating Professors

Prof. Dr. René Algesheimer

Prof. Dr. Martin Natter

Prof. Dr. Andrea Giuffredi-Kähr

Prof.  Dr. Ulrich Kaiser

Prof. Dr. Luis Aguiar

Prof. Dr. Florian von Wangenheim (ETH)

Contact

For questions please contactDr. Susanna Flühmann
 

Date, Time and Room

03 March 2025, 31 March 2025, 05 May 2025, 19 May 2025, 16 June 2025

14:00-16:00/17:00

PLM 103/4

Pre-requisites

This seminar is open to PhD students attached to the chairs of the parcicipating professors. To be prepared for the seminar, students need to read up on central topics in the related literature.

Application

An application for this seminar is mandatory

Registration

After a positive confirmation of your application, please
register via UZH module booking

Registration without a positive confirmation of your 
application does not imply the rights to attend the
course - in this case the course will be graded as failed

Assessment

Participation, discussion and presentation of own research project

Weiterführende Informationen

Course Catalogue

Detailed information on the courses offered by the Chair of Marketing can be found in the course catalogue of the University of Zurich.
 

When in doubt, please always refer to the information published in the course catalogue.

 

Booking Courses

Please register for your course via UZH module booking  within the indicated module booking period.

If not otherwise specified, the booking also serves as registration for the examination.

Please follow the module booking online instructions (seven steps to success) and be aware of respective deadlines.

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