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Due to Prof. Algesheimers sabbatical in the fall semester 2012 the course "Quantitative Market Research I" for BA students turns this fall semester into a seminar. The seminar is held by our senior research associate Dr. Markus Meierer, assisted by Margot Löwenberg and Martin Kindschi. The seminar is called "Marketing Tools & Techniques" and provides an introduction into quantitative market research methods by using Excel and SPSS 20. The topic will be the same as in the lecture QMRI, but the course is structured as a workshop. Instead of the final exam, students will have to do practical work and to provide a final documentation of the process. The seminar gives 6 ECTS credits. More... [Link auf Seite der Lehrveranstaltung "Marketing Tools & Techniques"]
