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Tel.: +41 44 634 2918
alex.mari@business.uzh.ch
Alex Mari is a Senior Research Associate and Teaching Fellow at the Chair of Marketing for Social Impact, University of Zurich. He earned a PhD in Business Administration from the University of Zurich with a dissertation on the emergence of AI-based voice assistants such as Amazon Alexa and their impact on consumer and managerial decision-making.
Among others, Alex worked as a global director of digital marketing and e-commerce (Sonova), brand manager (Procter & Gamble) and startup CEO (Fennex). In over ten international coaching projects, he advised executives in tech startups and corporations.
He teaches digital marketing and personal branding at UZH and private business schools. Alex regularly serves as a guest speaker on AI for marketing and digital strategy in leading business schools.
Alex supports the Marketing Group Zurich, a joint research initiative of three UZH and ETH Zurich marketing chairs.
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