Xin-Yu Zou

Xin-Yu is a PhD student at the chair of marketing and market research at the University of Zurich. To experience different cultures, he came to Zurich after obtaining his master degree in Italy. He enjoys working with the team and using quantitative methods to analyze marketing problems. At spare time, he spends time on basketball and swimming. Xin-Yu is now trying to keep up with the team by learning some basic skiing techniques.

by subject:

• Product cannibalization and brand switching in multi-brand companies
• New product pre-announcement
• Demand estimation

by methods:

• Multilevel models
• Time series models
• Structural equation modeling