27.03.2015Swiss National Science Foundation (SNF) grants research funding to the Chair in International Management

In this project, Dr. Syrigos, Prof. Keil, and Asst. Prof. Kostopoulos (University of Piraeus) will investigate the interaction of complementary resources and demand-side factors on the resource value of new patented molecules in the context of pharmaceutical R&D processes. Specifically, the research team will investigate how the likelihood of further development of a patented molecule at different stages of the R&D process and ultimately its introduction and success in the market place depend on characteristics of the resource (e.g., internal versus external technology, novelty, involvement of star scientists), the presence of upstream and downstream complementary resources (e.g., technological and scientific strength, R&D capabilities, marketing and sales capabilities), and demand characteristics (e.g., market demand, level of competition, firm position in the market segment).