Radu Tanase joined Prof. Martin Natter's team in February 2026 as a lecturer (joined position with Prof. René Algesheimer's chair of Marketing for Social Impact within the MDTE group) after having been a senior researcher at the chair of Marketing for Social Impact since 2018.

His main focus is on coordinating the assessment courses in marketing and  the marketing analytics curriculum of the Business Department. He is teaching own courses on bachelor's and master's level in the fields of quantitative marketing, marketing analytics, programming, and statistics.

Dr. Tanase currently leads a project funded by an UZH Open Innovation Grant for creating an evidence based framework for the use of generative AI in higher education and  is involved in several other research projects.

Find more information on his teaching and research activities here.