Prof. Dr. Martin Natter - Publications

ZORA Publication List

Publications

• Stangl, B., Kastner, M., & Natter, M. (2026). The Impact of Cost Structure Appeals on Fairness Perceptions and Payments Journal of Service Research, 29, 259–279. https://doi.org/10.1177/10946705251341080
• Hossli, N., & Natter, M. (2026). Decanting value priorities: Wine choice as an identity signal Journal of Wine Economics, 1–21. https://doi.org/10.1017/jwe.2025.10095
• Reiner, J., Wamsler, J., Bornemann, T., & Natter, M. (2025). EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal Journal of Marketing Research, 62, 154–169. https://doi.org/10.1177/00222437241270217
• Hossli, N., Natter, M., & Algesheimer, R. (2024). On the importance of congruence between personal and work values – How value incongruence affects job satisfaction: A multiple mediation model International Journal of Wellbeing, 14, 1–18. https://doi.org/10.5502/ijw.v14i3.2905
• Merian, S., O’Sullivan, K., Stöckli, S., Beretta, C., Müller, N., Tiefenbeck, V., Fleisch, E., & Natter, M. (2024). A field experiment to assess barriers to accurate household food waste measurements Resources, Conservation, and Recycling, 206, 107644. https://doi.org/10.1016/j.resconrec.2024.107644
• Wamsler, J., Vuckovac, D., Natter, M., & Ilic, A. (2024). Live shopping promotions: which categories should a retailer discount to shoppers already in the store? OR Spektrum, 46, 135–174. https://doi.org/10.1007/s00291-022-00685-w
• Tipaldi, P., & Natter, M. (2022). Older adults’ decisions on smart home systems: Better put an age tag on it! Psychology & Marketing, 39, 1747–1761. https://doi.org/10.1002/mar.21698
• Merian, S., Stöckli, S., Fuchs, K. L., & Natter, M. (2022). Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters Sustainability, 14, 10183. https://doi.org/10.3390/su141610183
• Wamsler, J., Natter, M., & Algesheimer, R. (2022). Transitioning to dynamic prices: Should pricing authority remain with the company or be delegated to the service employees instead? Journal of Business Research, 139, 1476–1488. https://doi.org/10.1016/j.jbusres.2021.10.067
• Blessing, G., & Natter, M. (2019). Do mystery shoppers really predict customer satisfaction and sales performance? Journal of Retailing, 95, 47–62. https://doi.org/10.1016/j.jretai.2019.04.001
• Brünner, T., Reiner, J., Natter, M., & Skiera, B. (2019). Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid Auctions Journal of Economic Behavior & Organization, 164, 215–234. https://doi.org/10.1016/j.jebo.2019.05.032
• Drechsler, S., Leeflang, P. S. H., Bijmolt, T. H. A., & Natter, M. (2017). Multi-unit price promotions and their impact on purchase decisions and sales European Journal of Marketing, 51, 1049–1074. https://doi.org/10.1108/EJM-12-2013-0729
• Taudes, A., Natter, M., & Reimann, O. (2017). Udo Wagner zum 65. Geburtstag Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 69, 477–482. https://doi.org/10.1007/s41471-017-0040-2
• Vuckovac, D., Wamsler, J., Ilic, A., & Natter, M. (2016). Getting the timing right: leveraging category inter-purchase times to improve recommender systems (No. 10). 277–280. https://doi.org/10.1145/2959100.2959184
• Kostyra, D. S., Reiner, J., Natter, M., & Klapper, D. (2016). Decomposing the effects of online customer reviews on brand, price, and product attributes International Journal of Research in Marketing, 33, 11–26. https://doi.org/10.1016/j.ijresmar.2014.12.004
• Natter, M., & Kaufmann, K. (2015). Voluntary market payments: underlying motives, success drivers and success potentials Journal of Behavioral and Experimental Economics, 57, 149–157. https://doi.org/10.1016/j.socec.2015.05.008
• Natter, M., Ozimec, A.-M., & Kim, J.-Y. (2015). ECO: Entega’s profitable new customer acquisition on online price comparison sites Marketing Science, 34, 789–803. https://doi.org/10.1287/mksc.2015.0943
• Kim, J.-Y., Natter, M., & Spann, M. (2014). Sampling, discounts or pay-what-you-want: two field experiments International Journal of Research in Marketing, 31, 327–334. https://doi.org/10.1016/j.ijresmar.2014.03.005
• Reiner, J., Natter, M., & Skiera, B. (2014). The impact of buy-now features in pay-per-bid auctions Journal of Management Information Systems, 31, 77–104. https://doi.org/10.2753/MIS0742-1222310204
• Kim, J.-Y., Brünner, T., Skiera, B., & Natter, M. (2014). A comparison of different pay-per-bid auction formats International Journal of Research in Marketing, 31, 368–379. https://doi.org/10.1016/j.ijresmar.2014.04.003

Pagination