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Department of Business Administration Marketing in the Digital Economy

Publications of Prof. Dr. Andrea Giuffredi-Kähr

REFEREED JOURNAL ARTICLES (bold: VHB-Journal Classification A+)

  1. Andrea Kähr, Bettina Nyffenegger, Harley Krohmer und Wayne D. Hoyer (2016), “When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage,” Journal of Marketing, 80 (3), 25-41. https://doi.org/10.1509/jm.15.0006
  2. Lucia Malär, Daniela Herzog, Harley Krohmer, Wayne D. Hoyer, and Andrea Kähr (2018), “The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer,” Journal of the Association for Consumer Research, 3 (2), 163-74. https://doi.org/10.1086/697080
  3. Bettina Nyffenegger, Andrea Kähr, Harley Krohmer, and Wayne D. Hoyer (2018), “How Should Retailers Respond to Consumer Brand Sabotage,” Journal of the Association for Consumer Research, Journal of the Association for Consumer Research, 3 (3), 379-95. https://doi.org/10.1086/698875
  4. Andrea Giuffredi-Kähr, Alisa Petrova, and Lucia Malär (2022), “Sponsorship Disclosure of Micro vs. Mega Influencers – A Curse or a Blessing?”, Journal of Interactive Marketing, 57(1), 18-34. https://doi.org/10.1177/10949968221075686
  5. Lucia Malär, Andrea Giuffredi-Kähr (2024), "The Dark Triad of brand personality: Scale development and validation", Psychology & Marketing, 1-13.https://doi.org/10.1002/mar.22081

BOOKS

  1. Andrea Kähr (2017), “Consumer Aggression in Marketing,” Dissertation. Available at: https://boristheses.unibe.ch/id/eprint/1264

CONFERENCE PRESENTATIONS (presenter in bold)

  1. Andrea Giuffredi-Kähr, Bettina Nyffenegger, Mansur Khamitov, Wayne D. Hoyer, Harley Krohmer "Amplifying and Buffering: Understanding Consumer-Brand Relationships in the Face of Negative
    Events - A Meta-Analytical Study" In: CB SIG. Vienna, July 1-3, 2024.
  2. Malin Pimper, Andrea Giuffredi-Kähr "The Art of Understanding Consumers: Using Consumers' Sustainability Understanding to Foster Sustainable Consumption" In: CB SIG. Vienna, July 1-3, 2024.
  3. Lucia Malär, Andrea Giuffredi-Kähr "The Dark Triad of Brand Personality: Brand Narcissism, Machiavellianism, and Psychopathy" In: CB SIG. Vienna, July 1-3, 2024.
  4. Andrea Giuffredi-Kähr, Bettina Nyffenegger, Mansur Khamitov, Wayne D. Hoyer, Harley Krohmer "Understanding the opposing role of consumers’ brand relationship in the context of negative events: a meta-analytical approach" In: EMAC Annual Conference. Bukarest, May 28-31, 2024.
  5. Lucia Malär, Andrea Giuffredi-Kähr "The Dark Triad of Brand Personality: Brand Narcissism, Machiavellianism, and Psychopathy" In: EMAC Annual Conference. Bukarest, May 28-31, 2024.
  6. Lucia Malär, Andrea Giuffredi-Kähr, Maximilian Beichert "The Rise of Influencer Sharenting – What is it and How Can Children Be (Better) Protected?" In: EMAC Annual Conference. Bukarest, May 28-31, 2024.
  7. Silvia Blas Riesgo, Andrea Giuffredi-Kähr, Lucia Malär, Mansur Khamitov “The power of the dark side: understanding consumer purchase intentions for Dark Triad brands” In: American Marketing Association Winter Academic Conference (virtual conference). Florida, February 23-25, 2024.
  8. Andrea Giuffredi-Kähr, Bettina Nyffenegger, Mansur Khamitov, Wayne D. Hoyer, Harley Krohmer “When Is Love Blind and When Does Love Become Hate? Shedding Light on Consumers’ Paradoxical Responses to Negative Brand Events” In: American Marketing Association Winter Academic Conference. Florida, February 23-25, 2024.
  9. Giulia Crestini, Andrea Giuffredi-Kähr “Social Media Influencers Do Not All Influence in the Same Way” In: American Marketing Association Winter Academic Conference (virtual conference). Florida, February 23-25, 2024.
  10. Andrea Giuffredi-Kähr, Lucia Malär, Maximilian Beichert “Commercial Sharenting – How to Protect Children’s Privacy Rights?” Marketing and the Creator Economy Conference, New York, November 30 – December 1, 2023.
  11. Malin Pimper, Andrea Giuffredi-Kähr “The Art of Speaking the Same Sustainable Language: Using Consumers’ Sustainability Understanding to Foster Sustainable Consumption,” In: Conference of the Swiss Academy of Marketing Science, Lucerne, October 20, 2023.
  12. Andrea Giuffredi-Kähr and Lucia Malär “Influencer Sharenting - How Can Children's Privacy Rights Be (Better) Protected?,” In: EMAC Annual Conference. Odense, May 22-26, 2023.
  13. Giulia Crestini, Radu Tanase, Andrea Giuffredi-Kähr and Martin Natter “Does price transparency benefit or harm online retailers? A retailer and customer perspective,” In: EMAC Annual Conference. Odense, May 22-26, 2023.
  14. Andrea Giuffredi-Kähr, Malin Pimper, Sabrina Stöckli, Sybilla Merian, and Martin Natter "Share a future without plastic - by strengthening group identity and group efficacy," In: Climate Change Challenge Conference (Pre-conference to the Conference of the Society of Consumer Psychology), Puerto Rico, March 2, 2023.
  15. Sylvia Häusermann, Andrea Giuffredi-Kähr, Lucia Malär, and Mansur Khamitov "Why you keep purchasing from brands with a Dark Triad brand personality even if it makes you feel bad" In: EMAC – Doctoral Colloquium. Budapest, May 22-24, 2022.
  16. Giulia Crestini, Radu Tanase, Andrea Giuffredi-Kähr and Martin Natter “Does Pricing Transparency Benefit or Harm the Retailer-Customer Relationship?,” In: Annual Conference of the Decision Sciences Institute. Virtual conference, November 20-22, 2021.
  17. Petra Tipaldi, Andrea Giuffredi-Kähr, Martin Natter and Vincent Mak “Flexibility in Commitment Devices Contingent on Self- vs. Other-Achieved Goals,” In: Conference of the Swiss Academy of Marketing Science, Lucerne, October 15, 2021.
  18. Lucia Malär, Andrea Giuffredi-Kähr, Mansur Khamitov, "The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands," In: Conference of the Association for Consumer Research. Virtual conference, October 1-3, 2020.
  19. Clemens Ammann, Andrea Giuffredi-Kähr, Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer, "Brand Defense," In: American Marketing Association Winter Academic Conference. San Diego, February 14-16, 2020.
  20. Andrea Giuffredi-Kähr, Bettina Nyffenegger, Wayne D. Hoyer, Mansur Khamitov, Harley Krohmer, "Consumer Brand Sabotage," In: American Marketing Association Winter Academic Conference. San Diego, February 14-16, 2020.
  21. Andrea Giuffredi-Kähr, Bettina Nyffenegger, Mansur Khamitov, Harley Krohmer, Wayne D. Hoyer, "How Consumer Brand Sabotage Affects Observing Consumers: Buffering versus Amplifying Effects of Consumers’ Prior Self-Brand Connections," In: Association for Consumer Research Conference. Atlanta. October 17 -20, 2019.
  22. Andrea Giuffredi-Kähr, Bettina Nyffenegger, Mansur Khamitov, Harley Krohmer, Wayne D. Hoyer, "How Consumer Brand Sabotage Affects Other Consumers: The Differential Role of Self-Brand Connection," In: Consumer Behavior Special Interest Group Conference. Bern. July 5-7, 2019.
  23. Clemens Ammann, Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer, "What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives," In: Annual Conference of the European Marketing Academy. Hamburg. May 27 -31, 2019.
  24. Alisa Petrova, Andrea Kähr, Lucia Malär, and Dominik Hauert (2019), “Ad Transparency in Influencer Marketing: A Curse or A Blessing?,” In: American Marketing Association Winter Academic Conference. Austin. February 22 - 24, 2019.
  25. Andrea Kähr, Bettina Nyffenegger, Harley Krohmer and Wayne D. Hoyer (2018), “When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand,” In: Association for Consumer Research Conference. Dallas. October 14-14, 2018.
  26. Alisa Petrova, Andrea Kähr, Lucia Malär, and Nadine Stucki (2018), “Influencer Marketing: When and Why Does Ad Disclosure Matter?,” In: Annual Conference of the European Marketing Academy. Glasgow. May 29 – June 1, 2018.
  27. Andrea Kähr, Bettina Nyffenegger, Harley Krohmer and Wayne D. Hoyer (2017), “How Should Retailers Respond to Consumer Brand Sabotage,” In: Conference of the Jay H. Baker Retailing Center, Wharton School of Business Accompanying the Special Issue of the Journal of the Association for Consumer Research on the Consumer Response to the Evolving Retailing Landscape. Philadelphia. June 22-23, 2017.
  28. Andrea Kähr, Bettina Nyffenegger, Harley Krohmer and Wayne D. Hoyer (2016), “Consumer Brand Sabotage – Phenomenon and Managerial Challenges,” In: Conference of the Institute of Brands and Brand Relationships. Toronto. May 18-20, 2016.
  29. Andrea Kähr, Marco Casanova, Patrick Heri, and Harley Krohmer (2016), “Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility,” In: Annual Conference of the European Marketing Academy. Oslo. May 24-27, 2016.

CONFERENCE POSTERS (presenter in bold)

  1. Andrea Kähr, Bettina Nyffenegger, Harley Krohmer and Wayne D. Hoyer (2017), “Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers?,” In: Association for Consumer Research Conference. San Diego. October 26-29, 2017.