Bachelor's and Master's Theses

All students who are interested in writing their Bachelor’s or Master’s thesis at Marketing in the Digital Economy please note that there is an application process in place. The respective application form will be published here  during the given time windows as per the table below:

* If the first day of the application period falls on a weekend or public holiday, the application period starts on the following weekday.

** All applicants receive a notification (either positive or negative) within two weeks after the application period. Please check your e-mail account regularly during this period. If you get an offer for a supervision, please confirm it immediately or we'll have to assign it to someone else.

*** It is the student's responsibility to meet the deadlines for targeted degree conferral date: Degree deadlines of the Faculty of Business, Economics and Informatics. Chosing an earlier conferral date than planned by the supervisor is only possible if she or he agrees.

Applications for a Bachelor’s or Master’s thesis at Marketing in the Digital Economy are only possible twice a year (see application periods above). During the application period, you can find an application form available here. Please note, that we only take applicants into account, who apply within the set application period using the provided application form and providing complete information and documents.

There is no first come, first served principle. Please make use of the application period to provide complete information and documents. For your application, we kindly ask you to provide the following documents:

• Curriculum vitae
• Transcript of records (including all courses you attended and the grades you received)
• Information on your attended marketing courses
• Information on your software / programming knowledge (R, SPSS, Stata, Matlab, SAS, Python)
• Only if applicable: Proposal of your own topic (max. one page)

• Confirmation to fulfill the following prerequisites:

  • Enough time to write a thesis: Writing a thesis is a full-time job. For a MA thesis you have to invest at least 900 hours (30 Credits * 30 h), for a BA thesis at least 540 (18 Credits * 30 h)

  • Completing the literature research course offered by the University library: the next courses are being offered November 7th and 26th (online) and can be booked here

  • Participating in our introductory course on how to write a thesis at our chairs.

During the application period (please consult the Table above), you can find the list of available topics from Marketing in the Digital Economy (Prof. Dr. Giuffredi-Kähr) together with the ones from the Chair of Marketing (Prof. Dr. Martin Natter) here.  You can indicate up to five preferences from the topic list; the exact number of available topics varies between semesters. Please note that sometimes a topic might be restricted to only a Bachelor's or Master's thesis. In principle, it is possible to propose your own topics. To do this, you need to provide a description of the topic, the research question and research gap and why it is relevant. Please enter "99" as your preferred topic in the online application form. Furthermore, please note that if you wish to publish your thesis, you need to suggest a topic on your own. In the case of topics suggested by the chair, publication is only permitted after prior clarification and written consent from the supervisor. Please note any publications must be authorized regardless of the origin of the topic.

We will notify all applicants within two weeks after the application deadline whether they have been accepted to write a thesis at our chairs or not. Students that are accepted will also get to know which topic they are assigned to. Please check your UZH e-mails regularly during this period. If you do not confirm our acceptance in time, we have to pass it to someone else.

Two weeks before the official start date, you will receive an e-mail with information on how to register your thesis at the dean's office / in OLAT (at the beginning of June or the beginning of December).

After having completed the mandatory introductory course (mid-June or mid-December), your supervisor will invite you to the OLAT course with an e-mail containing a link. You will have 24 hours to "pick up" your thesis topic on OLAT by conforming this link. In the moment you do so, the 6-month processing period begins. The final submission date will be announced on OLAT. The submission of the thesis and the announcement of the grade will also take place via OLAT.

The first meeting with the supervisor will take place as soon as you have created a proposal for the thesis.