The master's study programm "Minor Marketing", available since fall 2021, is being replaced by the new "Minor in Marketing, Digital Transformation and Entrepreneurship" starting in 2026.
Students already inrolled in the minor study program Marketing may complete the program. For more information, please go to the faculty's website
In the new minor study program "Marketing, Digital Transformation and Entrepreneurship" students will understand how digitalization, new technologies, and sustainability influence a firm’s marketing activities. They learn to design innovative business models, understand consumer behavior in an increasingly digital environment, and make data-driven decisions.
Detailed information is to be found on the websites of the business department and the faculty.