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Department of Business Administration Marketing in the Digital Economy

Courses

Vorlesungsverzeichnis

V-Nr Course Start / End Date Lecturers Room
0303
03VU22MO0118
from 19 Feb 2025
to 18 Jun 2025
 We 10:15-12:00, 18.6.: 10:00-12:00 Andrea Giuffredi-Kähr
0439
10SEKR
from 18 Feb 2025
to 27 May 2025
 Tue 16:15-18:00 Andrea Giuffredi-Kähr Daniel Kübler Rektorat und Univerwaltung N.N.-Dozent Eveline Odermatt Frank Jakobus Rühli Urte Scholz Burkhard Stiller Alexander Wagner
4580
03SEDOEC1195
from 10 Mar 2025
to 16 Jun 2025
 Mon 14:00-17:00, every 2-3 weeks, from 10.3. Luis Aguiar René Algesheimer Andrea Giuffredi-Kähr Ulrich Kaiser Martin Natter

Weiterführende Informationen

News & Information

For further information about the faculty, please visit the faculty's website: https://www.oec.uzh.ch/en.html

Master's Study Program: Minor Marketing

The master's study programm "Minor Marketing", available since fall 2021, deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

Students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

For more information, please go to the faculty's website