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Department of Business Administration Marketing in the Digital Economy

Courses

Vorlesungsverzeichnis

V-Nr Course Start / End Date Lecturers Room
1651
03VU22MO0197
from 17.09.2025
to 17.12.2025
 siehe Details Andrea Giuffredi-Kähr
5157
03SEDOEC1195
from 29.09.2025
to 01.12.2025
 29.9., 20.10., 3.11., 1.12., jeweils 14:15-16:00 Luis Aguiar René Algesheimer Andrea Giuffredi-Kähr Ulrich Kaiser Martin Natter

Vorlesungsverzeichnis

Weiterführende Informationen

News & Information

For further information about the faculty, please visit the faculty's website: https://www.oec.uzh.ch/en.html

Master's Study Program: Minor Marketing

The master's study programm "Minor Marketing", available since fall 2021, deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

Students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

For more information, please go to the faculty's website