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Patrick Haack, Dirk Martignoni and Dennis Schoeneborn, “Is organizational hypocrisy merely a transitory phenomenon? On the self-reinforcing destabilization of decoupling”, paper accepted for presentation in subtheme 21 “Self-Reinforcing processes in organizations, networks and professions”, 28th EGOS Colloquium 2012, Helsinki (Finland), July 5–7, 2012.