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Stephan Schaefer (Lund University), Christopher Wickert, and Andre Spicer (Cass Business School), "How theories can become self-destructing: Counterperformativity and the curious case of resource efficiency ", paper accepted for presentation at the 28th EGOS Colloquium Helsinki (Finnland), July 2012, sub-theme/workshop 30: Performativity by Design!?