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Institut für Betriebswirtschaftslehre Chair of Marketing for Social Impact

News

We regularly post news from our chair, including updates on our team, research projects, courses, seminars, and workshops.

Newsliste

  • Publication Alert: Dr. Manuel Mariani’s review article in Nature Communications

    “Collective dynamics behind success” published in Nature Communications, is a collaboration with Federico Battiston (Central European University, Vienna), Emőke-Ágnes Horvát (Northwestern University), Giacomo Livan (Università degli Studi di Pavia), Federico Musciotto (University of Palermo), and Dashun Wang (Northwestern University).

  • Katherine Rother wins the Impact Award for her research on carbon offsets

    Katherine Rother was awarded the Impact Award for her outstanding contributions in her work “Voluntary Carbon Offsets in Online Retailing.”

  • Empowering Students and Instructors with Responsible AI Tools

    Open Innovation Teaching Fund: “Evidence-Based Framework for Responsible Generative AI Usage in Higher Education.”

  • AI Meets Empathy: Introducing The AI Empathy Research Initiative

    A new research initiative hosted by the Chair of Marketing for Social Impact investigates the adoption and effect of empathic AI. 

  • 2024 ACR Annual Conference

    URPP Social Networks attended the 2024 ACR Annual Conference in Paris.

  • Publication Alert: Dr. Manuel Mariani in PNAS and Scientific Reports

    A letter and a new article co-authored by Dr. Mariani were recently published in PNAS and Scientific Reports.

  • UZH News: Interview with Prof. Dr. René Algesheimer

    What prompts people in social networks to change their values and behavior in a sustainable way?

  • 2024 AMA CBSIG Vienna Conference

    URPP Social Networks contributed to the American Marketing Association's Consumer Behavior Special Interest Group conference. 

  • URPP Social Networks at Sunbelt 2024

    A delegation from the URPP Social Networks actively contributed to the Sunbelt Conference 2024 on network science. 

  • URPP Closing Event: Speech from the Director

    Prof. Dr. René Algesheimer, Director of the URPP Social Networks, presented at the celebration for the completion of the second series of the URPPs.

Weiterführende Informationen

Contacts

University of Zurich
Department of Business Administration
Chair of Marketing for Social Impact
Plattenstrasse 14
8032 Zurich
Switzerland

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