Katherine Rother wins EMAC-Sheth Foundation Sustainability Research Competition for work on social media advertising and e-commerce returns
Katherine Rother was awarded the EMAC-Sheth Foundation Sustainability Research Competition for her outstanding proposal, "The Hidden Costs of Social Media Advertising: Backfire effects on product returns and environmental impact in e-commerce”.
The EMAC-Sheth Foundation Sustainability Research Competition, supported by the Sheth Foundation, recognizes rigorous academic work that advances marketing knowledge in the area of sustainability.
Katherine Rother received the 2025 award for her research addressing the intersection of digital marketing and sustainable consumer behavior. The study explores how online advertising practices may have unintended consequences for both business operations and environmental outcomes.