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Selected Publications:
| Algesheimer, R.; Borle, S.; Dholakia, U. M. & Singh, S.: "The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation", Marketing Science, 29, 4, 2010, 756-769. | 2010 |
| Dholakia, U.; Blazevic, V.; Wiertz, C. & Algesheimer, R.: Communal Service Delivery: How Customers Benefit From Participation in Firm-Hosted Virtual P3 Communities, in: Journal of Service Research, 12, 2, 2009, 208-226. | 2009 |
| Algesheimer, R. & Dholakia, U.: Community Marketing Pays, in: Harvard Business Review, November, 2006, 26-28. | 2006 |
| Algesheimer, R.; Dholakia, U. & Herrmann, A.: The Social Influence of Brand Community: Evidence from European Car Clubs, in: Journal of Marketing, 69 (July), 2005, 19-34. | 2005 |
Description
René Algesheimer was born in Bingen, Germany in 1973. He studied Mathematics at the Johannes Gutenberg University of Mainz and received his Masters degree (Dipl.-Math.) in 2000 ("magna com laude"). During 1995 and 1999 he also studied Music (piano, saxophon) at the same university. From 2000 until 2004, he was a doctorate student and research/teaching assistant at the University of St. Gallen. After completing his doctoral thesis about "Brand Communities" in 2004 (Dr. oec., "summa cum laude"), René Algesheimer became an Assistant Professor of Marketing at the University of Zurich. Beetween 2007 and 2009 he worked as an Associate Professor of Marketing at the Ecole Superieure de Commerce at Montpellier. Since 2009 he has been the chair of marketing and market research at the University of Zurich. In the recent past René Algesheimer has received six job offers as a tenured marketing professor from national and international universities and business schools. René Algesheimer has published several articles on marketing-related issues in the discipline`s leading international journals, including Marketing Science, the Journal of Marketing, the Journal of Service Research, or Harvard Business Review. His articles have also appeared in top-ranked German business-adminstration journals such as Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), Zeitschrift für Betriebswirtschaft (ZfB) and Journal für Betriebswirtschaft. He regulary serves as reviewer for, among others, Marketing Science or the Journal of Marketing. Professor René Algesheimer has won several international awards for his research.
René Algesheimer's research interests lie in studying consumer behavior and online marketing phenomena. He has conducted extensive research on (virtual) communities, social networks and related micro-macro relationships. Algesheimer's work is characterized by the combination of statistical methods and the use of insights from industrial economics, behavioral economics, consumer psychology and sociology.
Most of the time, you’ll find him sitting in front of huge number tables. The rest of the time he concentrates on his courses and admires all kinds of design. He loves creativity, people, music, and books and brings energy to most projects.
Curriculum Vitae
| Aug. 2009 | Professor of Marketing (Ordinariat) University of Zurich/Switzerland |
| 2009 | Offered post of Full Professor of Marketing (Ordinariat) University of Zurich/Switzerland accepted |
| 2009 | Offered post of Full Professor of Marketing WHU Vallendar/Germany not taken up |
| 2007-2009 | Associated Professor of Marketing Montpellier Business School Ecole Supérieure de Commerce (GSCM) Montpellier/France |
| 2007 | Offered post of Associate Professor of Marketing Montpellier Business School, Montpellier/France accepted |
| 2007 | Offered post of Full Professor of Marketing & Services (W3) University of Passau/Germany not taken up |
| 2007 | Offered post of Associate Professor of Marketing Euromed – Ecole de Management, Marseille/France not taken up |
| 2004-2007 | Assistant Professor of Marketing University of Zurich/Switzerland |
| 2000-2004 | Doctorate in Business Administration
University of St. Gallen/Switzerland “summa cum laude” Thesis topic: “Brand Communities” |
| 1993-2000 | Degree in Mathematics Johannes Gutenberg-University, Mainz/Germany “magna cum laude” Thesis topic: “Elliptische Kurven als alternatives Public-Key-Verfahren im Homebanking-Standard HBCI” |
| 1995-1999 | Concurrent study of Music (piano, sax) Johannes Gutenberg-University, Mainz/Germany |
Awards & Distinctions (18)
| (18) | The article "Communal Service Delivery: How Customers Benefit From Participation in Firm-Hosted Virtual P3 Communities" has been selected as a finalist for the 2010 Journal of Service Research Best Article Award sponsored by IBM. | 2010 |
| (17) | Article “The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation”, (together with Borle, S./Dholakia, U./Siddharth, S.) listed on SSRN’s TOP 10 download list for “MRN Marketing Network” | Dec 2009 |
| (16) | Article “The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation”, (together with Borle, S./Dholakia, U./Siddharth, S.) listed on SSRN’s TOP 10 download list for “Marketing Other” | Dec 2009 |
| (15) | Article “The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation”, (together with Borle, S./Dholakia, U./Siddharth, S.) listed on SSRN’s TOP 10 download list for “Quantitative Marketing” | Dec 2009 |
| (14) | Article “The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation”, (together with Borle, S./Dholakia, U./Siddharth, S.) listed on SSRN’s TOP 10 download list for “Behavioral Marketing and Managerial Marketing” | Dec 2009 |
| (13) | Offer for a tenured position as Full Professor (Ordinariat) of Marketing,Institute for Strategy and Business Economics at the University of Zurich, Switzerland, accepted. | 2008 |
| (12) | Offer for a tenured position as full professor (W3) in marketing at the WHU – Otto Beisheim School of Management, Vallendar, Germany, refused. | 2008 |
| (11) | Emerald Best Paper of the Year Award in the International Journal of Quality and Reliability Management. | 2007 |
| (10) | Offer for a tenured position as associate professor in marketing at Montpellier Business School (GSCM Sup de Co), France, accepted. | 2007 |
| (9) | Offer for a tenured position as full professor (W3) in marketing & services at the University of Passau, refused. | 2007 |
| (8) | Offer for a tenured position as associate professor in marketing at Euromed Ecole de Commerce, Marseille, France, refused. | 2007 |
| (7) | University of Zurich grant for eLearning project development, 40.000 CHF. | 2006 |
| (6) | Best paper of the year award of the Association of University Professors of Management, Germany. | 2006 |
| (5) | Offer for an assistant professor of marketing at the University of Zurich, accepted. | 2004 |
| (4) | 2nd rank of the Science Award by the Association of Marketing Professors in Germany. | 2004 |
| (3) | Article “Interplay Between Brand and Brand Community: Evidence from European Car Clubs”, 2004, (together with: Dholakia, P./Herrmann, A.), listed on SSRN’s Top 10 download list for “Behavioral Marketing Recent Hits” April 2004. | 2004 |
| (2) | Article “Interplay Between Brand and Brand Community: Evidence from European Car Clubs”, 2004, (together with: Dholakia, P./Herrmann, A.), listed on SSRN’s Top 10 download list for “Behavioral Marketing Recent Hits” March 2004. | 2004 |
| (1) | Swiss National Science Foundation scholarship. | 2002 |
Refereed Articles(17)
| (17) | Algesheimer, R.; Dholakia, U. & Gurău, C.: Virtual Team Performance in a Highly-Competitive Environment, forthcoming in: Group and Organization Management, 2011. | 2011 |
| (16) | Algesheimer, R.; Borle, S.; Dholakia, U. M. & Singh, S.: "The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation", Marketing Science, 29, 4, 2010, 756-769, 2010. | 2010 |
| (15) | Dholakia, U.; Blazevic, V.; Wiertz, C. & Algesheimer, R.: Communal Service Delivery: How Customers Benefit From Participation in Firm-Hosted Virtual P3 Communities, in: Journal of Service Research, 12, 2, 2009, 208-226. | 2009 |
| (14) | Algesheimer, R. & Gurău, C.: Introducing Structuration Theory in Communal Consumption Behavior Research, in: Qualitative Market Research – An International Journal, 11, 2, 2008, 227-245. | 2008 |
| (13) | Algesheimer, R. & Dholakia, U.: Community Marketing Pays, in: Harvard Business Review, November, 2006, 26-28. Reprint in: Harvard Business Manager, November 2006, 16. | 2007 |
| (12) | Algesheimer, R.; Herrmann, A. & Dimpfel, M.: Die Wirkung von Brand Communities auf die Markenloyalität, in: Zeitschrift für Betriebswirtschaft, 76 (9), 2006, 933-958. | 2006 |
| (11) | Riesenbeck, H.; Herrmann, A.; Heitmann, M. & Algesheimer, R.: An Approach to Profit-Maximizing Product Design on the Basis of the Platform Concept, in: International Journal of Quality and Reliability Management, 23 (7), 2006, 788-806. | 2006 |
| (10) | Herrmann, A.; Huber, F.; Algesheimer, R. & Tomczak, T.: An Empirical Study of Quality Function Deployment on Company Performance, in: International Journal of Quality and Reliability Management, 23 (4), 2006, 345-366. * Winner of the “Best Paper of the Year Award 2006” among all publications in the International Journal of Quality and Reliability Management 2006. | 2006 |
| (9) | Algesheimer, R.; Dholakia, P. & Herrmann, A.: The Social Influence of Brand Community: Evidence from European Car Clubs, in: Journal of Marketing, 69 (July), 2005, 19-34, 2005. * Winner of the “Best Paper of the Year Award” by the Association of University Professors of Management in Germany, 2006. * Nominated for the Prix Jubilé by the Académie Suisse des Sciences Humaines et Sociales 2006. | 2006 |
| (8) | Algesheimer, R. & von Wangenheim, F.: A Network Based Approach to Customer Equity Management, in: Journal of Relationship Marketing, 5 (1), 39-57, 2005. Reprint in: Capturing Customer Equity: Moving from Products to Customers, Bejou, D./Iyer, G.R. (Hrsg.), 39-57, 2006. | 2005 |
| (7) | Gutsche, J.; Herrmann, A.; Huber, F.; Kressmann, F. & Algesheimer, R.: Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Produktwahl – eine dynamische Analyse, Zeitschrift für betriebswirtschaftliche Forschung, 57 (November), 2005, 638-657. | 2005 |
| (6) | Mahajan, V.; Herrmann, A.; Algesheimer, R.; Schmid, B. & Huber, F.: Unternehmenserfolg durch E-Business. Grundmodell, empirische Befunde und Implikationen, in: Journal für Betriebswirtschaft, 2 (June), 2004, 140-157. | 2004 |
| (5) | 2004, 140-157. 2004 (5) Magin, S.; Herrmann, A.; Huber, F. & Algesheimer, R.: Brand Personality and Loyalty. Theoretical Approach and Findings of a Causal Analytical Study of Internet Service Providers, in: The Electronic Markets Journal, November, 13 (4), 2003, 294-308. | 2003 |
| (4) | Eppler, M.; Algesheimer, R. & Dimpfel, M.: Quality Criteria of Content-Driven Websites and Their Influence on Customer Satisfaction and Loyalty: An Empirical Test of an Information Quality Framework, in: Information Quality, 2003, 108-120. | 2003 |
| (3) | Dimpfel, M.; Habann, F. & Algesheimer, R.: Real Option Theory, Flexibility, and the Media Industry, in: The International Journal on Media Management, 4 (4), 2002, 261-272. | 2002 |
| (2) | Dimpfel, M. & Algesheimer, R.: Die Rolle von Realoptionen im Rahmen von M&A Aktivitäten in der Medienindustrie, in: M&A Review, 8/9, 2002, 439-445. | 2002 |
| (1) | Dimpfel, M. & Algesheimer, R.: Real-Options Theory and Multi-Project Management, in: Journal für Betriebswirtschaft, 5-6, 2002, 243-250. | 2002 |
Invited Articles (5)
| (5) | Algesheimer, R. / Leitl, M.: Unternehmen 2.0, in: Harvard Business Manager, June 2007, 89-98. Reprint in: Manager Magazin online, June 20th, 2007, http://www.manager-magazin.de/harvard/0,2828,483894,00.html. | 2007 |
| (4) | Herrmann, A.; Algesheimer, R. & Heitmann, M.: Brand Community Management – Ansatz für eine netzwerkorientierte Perspektive im Marketing, in: Thexis, 3, 2005, 6-10. | 2005 |
| (3) | Algesheimer, R. & Dimpfel, M.: Book Review to Floch, Jean-Marie: “Semiotics, Marketing and Communication. Beneath the Signs, the Strategies”, in: The International Journal on Media Management, 4 (3), 2002, 190-191. | 2004 |
| (2) | Algesheimer, R.: Manipulation trotz(t) CRM, in: Kommunikation, 5, 2001. | 2002 |
| (1) | Kroll, E.; Algesheimer, R. et al.: Projekte in der 1. Phase der Lehrerausbildung – eine nützliche (notwendige?) Voraussetzung für die Projektmethode im Mathematikunterricht, in: Der Mathematikunterricht, 6, 1999. | 1999 |
Refereed Book Chapters (2)
| (2) | Dholakia, U. & Algesheimer, R.: Brand Communities, forthcoming in: Bagozzi, R. and A. Ruvio (eds.), Consumer Behavior–Wiley International Encyclopedia of Marketing, New York: John Wiley, forthcoming, 2010. | 2010 |
| (1) | Dimpfel, M. & Algesheimer, R.: Real Options Theory and the Broadcasting Industry - A Conceptual Outline for Potential Application Areas, in: Carlsson, C., Fullér, R. (eds.): Real Option Valuation and Fuzzy Numbers, Springer Verlag, Berlin, in press. | in press |
Invited Book Chapters (5)
| (5) | Herrmann, A., Algesheimer, R., Landwehr, J. & Huber, F.: Management von Kundenbeziehungen durch Brand Communities, in: Georgi, D./Hadwich, K. (eds.): Management von Kundenbeziehungen. Perspektiven – Analysen – Strategien – Instrumente, Wiesbaden: Gabler, 2010, 469-484. | 2010 |
| (4) | Algesheimer, R. & von Wangenheim, F.: A Network Based Approach to Customer Equity Management, forthcoming in: Bejou, D./Iyer, G. R. (eds.): Capturing CustomerEquity. Moving from Products to Customers, Haworth Press, 2006. | 2006 |
| (3) | Algesheimer, R. & Herrmann, A.: Zur Bedeutung von Brand Communities für das Marketing, in: Esch, F.-R. (eds.): Moderne Markenführung, 4. Aufl., Wiesbaden: Gabler, 2005, 747-763. | 2005 |
| (2) | Algesheimer, R.; Herrmann, A.& Dimpfel, M.: Exchange and Exchange Relationships, in: Stanoevska, K. (eds.): Digital Economy –Anspruch und Wirklichkeit, Berlin et al.: Springer, 2004, 111-126. | 2005 |
| (1) | Algesheimer, R.; Herrmann, A.& Dimpfel, M.: Konsumenteninteraktionen – Relevanz und Implikationen, in: Bauer, H.H., Rösger, Neumann, M. (eds.), Konsumentenverhalten im Internet, München: Vahlen, 2004, 173-188. | 2004 |
Refereed Conference Participations (17)
| (17) | The Long-Term Effects of Joining and Participating in Customer Communities, European Marketing Academy (EMAC), Brighton, 2008 (together with Utpal Dholakia). | 2008 |
| (16) | The Weave of Social Life: How Social Interactions Shape the Individual, Incentives in Economics Conference, Nürnberg, 2007, (together with: Utpal Dholakia, Ernst Fehr, Lorenz Götte, Michael Kosfeld). | 2007 |
| (15) | Trust and Social Interaction, Behavioral Public Economics Workshop, Innsbruck/AT, 2007, (together with: Utpal Dholakia, Ernst Fehr, Lorenz Götte, Michael Kosfeld). | 2007 |
| (14) | Participation in Service Support Communities, Frontiers in Services Conference, San Francisco/US, 2007, (together with: Utpal Dholakia, Caroline Wiertz, Vera Blazevic). | 2007 |
| (13) | The Determinants of Participation in Technical Support Customer Communities, European Marketing Academy (EMAC) Annual Conference, Rykjavik/Iceland, 2007, (together with: Utpal Dholakia, Caroline Wiertz, Vera Blazevic). | 2007 |
| (12) | The Long-Term Effects of Joining and Participating in Customer Communities, Marketing Science Institute (MSI) Conference, Minneapolis, 2007 (together with Utpal Dholakia). | 2007 |
| (11) | Linking Communal Consumption Theory to Methodology, The European Institute for Advanced Studies in Management (EIASM), Workshop on Interpretive Consumer Research, Marseilles/France, 2007. | 2007 |
| (10) | The Long-Run Impact of Brand Community Participation on Customers, Academy of Consumer Research, North American Conference, Orlando/USA, 2006, (together with: Dholakia, U.). | 2006 |
| (9) | The Impact of Customer Community Participation on Online Auction Outcomes: Evidence from a Large-Scale Field Experiment, Informs Marketing Science Conference, Pittsburgh/USA, 2006, (together with: Dholakia, U.). | 2006 |
| (8) | The Impact of Brand Community Participation on Auction Behavior: Evidence from a Large-Scale Field Experiment Informs Annual Meeting Conference, Pittsburgh/USA, 2006, (together with: Dholakia, U.). | 2006 |
| (7) | Der Einfluss von Brand Communities auf die Markenloyalität – eine dynamische Analyse in der Automobilbranche, VHB Pfingsttagung 2005, Kiel, 2005. | 2005 |
| (6) | Satisfaction, Trust, and Commitment as Antecedents of Customer Loyalty - a Dynamic Analysis, Academy of Marketing Science, (together with: Johnson, M. D./Herrmann, A./Schaffner, D.), Tampa/FL, USA, 2005. | 2005 |
| (5) | Quality Criteria of Content-Driven Websites and Their Influence on Customer Satisfaction and Loyalty: An Empirical Test of an Information Quality Framework, in: Proceedings on the 8th MIT Information Quality, 2003, (together with: Eppler, M./Dimpfel, M.). | 2003 |
| (4) | The Contribution of Real Options Theory to the Flexibility Management in Media Companies, in: 5th World Media Conference. Media Firms: Structures, Operations, and Performance, Turku School of Economics and Business Administration, Turku/Finnland, 2002, (together with: Dimpfel, M./Habann, F.). | 2002 |
| (3) | Real Options Theory and the Broadcasting Industry - A Conceptual Outline for Potential Application Areas, International Workshop on Real Options, Turku/Finnland, 2002, (together with: Dimpfel, M.). | 2002 |
| (2) | Action Flexibility or the Option to Use Real Options - A Neo-Institutional Economics Perspective, 6th Annual International Conference on Real Options, Cyprus, 2002, (together with: Dimpfel, M.). | 2002 |
| (1) | HBCI – eine sichere Plattform nicht nur für Online-Banking, in: Horster, P. (eds.): Sicherheitsinfrastrukturen, Vieweg-Verlag, Hamburg, pp. 109-121, 1999, (together with: Hühnlein, D.). | 1999 |
Invited Presentations (27)
| (27) | “Irrationales, menschliches Konsumverhalten”, SGG Lunch-Forum, SGG Bingen, August 2009. | 2009 |
| (26) | “A Framework for Assessing Construct Validity and Predictive Validity in Small Group Research” - Cass School of Business, London City University, December 2008. - Brunel Business School, Brunel University, December 2008. | 2008 |
| (25) | “Bowling Together: The Revitalization of Society in Marketing. A Multilevel Multi-Trait-Multi-Method Analysis” - WHU Vallendar, March 2008. - University of Zurich, December 2007. | 2007/8 |
| (24) | “The Impact of Customer Community Participation on Online Auction Outcomes:
Evidence from a Large-Scale Field Experiment”, - Montpellier Business School, March 2007. - Euromed Marseille, February 2007. - University of Passau, December 2006. - University of Wuppertal, July 2006. - University of Frankfurt, May, 2006. | 2006/7 |
| (23) | “Netzwerkorientierung in Kommunikation und Marketing”, presentation to marketing and communication managers of selected DAX30-companies, organized by Virtual Identity AG, München, May 2007. | 2007 |
| (22) | „Corporate Community Management“, Branding Institute Summer Academy, Bern, August 2006. | 2006 |
| (21) | „Market Research 2006“, HWZ Zürich, July 2006. | 2006 |
| (20) | “Network Customer Lifetime Value”, presentation at closed expert meeting with OpenBC managers, January 2006. | 2006 |
| (19) | “Der Einfluss physiologischer Merkmale auf das Kaufverhalten”, informal presentation with Jung von Matt and Manor managers, Zurich, December 2005. | 2005 |
| (18) | “The Return on Investments in Community”, Humboldt-Universität Berlin, November 2005. | 2005 |
| (17) | “The Social Influence of Communication between Community Members on Trading Behavior and Perceptions Regarding eBay”, ISU-Forschungsseminar, University of Zurich, November 2005. | 2005 |
| (16) | “The Impact of Communications with Community Members on Trading Behavior and Perceptions Regarding eBay”, eBay International Community Summit 2005, Berlin, October 2005. | 2005 |
| (15) | “Wertschöpfung im Wandel”, Rotary Club Zurich, Zurich/Switzerland, October 2005. | 2005 |
| (14) | “Customer Community Marketing Programs: Lessons from the Field”, Word of Mouth Conference, Hamburg, October 2005. | 2005 |
| (13) | „Die Welt zwischen Micro und Macro“, inaugural lecture, University of Zurich, Zurich, May 2005. | 2005 |
| (12) | „Social Influence“, IEW Forschungsseminar of Ernst Fehr, University of Zurich, Zurich, April 2005. | 2005 |
| (11) | “Lernen in Eigenregie – Vom Zuhörer zum Initiator“, eLearning-Forum, University of Zurich, April 2005. | 2005 |
| (10) | „Marktforschung 2005“, IfbF Alumni Club, University of Zurich, Zurich/Switzerland, January 2005. | 2005 |
| (9) | “Trends im Konsumentenverhalten”, Infobridge Executive Roundtable, Zurich, January 2005. | 2005 |
| (8) | “Return on Community Investments”, presentation and closed discussion with eBay executives, eBay Germany, February 2005. | 2005 |
| (7) | “Centripetal and Centrifugal Forces within a Brand Community”, Guest Speaker Series, University of Dortmund, Dortmund, November 2004. | 2004 |
| (6) | “Interplay of Brand and Brand Community”, ISU Research Seminar Series, University of Zurich, Zurich, November 2004. | 2004 |
| (5) | „Marktgerechte Leistungsgestaltung von Produkten mittels Conjoint Measurement“, ETH Fokusprojekt, ETH Zurich, Zurich, November 2004. | 2004 |
| (4) | „The Business Implications of Facilitating Customer Communities“, informal presentation at the eBay Live Conference to eBay executives, New Orleans/USA, 2004. | 2004 |
| (3) | “Conjoint Measurement als Methode zur marktgerechten Leistungsgestaltung von Produkten“, SCGA-Seminars on „Innovation – Digitales Produkt“, ETH, Zurich, 2003. | 2003 |
| (2) | CRM. Anspruch und Wirklichkeit“, Internet Expo iEx 2001, Zurich. | 2001 |
| (1) | Internet und persönliche Beziehungen“, SMC-Regioanlass, Arbon, 2000. | 2000 |
Books (2)
| (2) | Brand Communities – Begriff, Grundmodell, Implikationen, Wiesbaden: Gabler, 2004. Rewarded with the 2nd rank of the “Science Award of the Year” by the Association of Marketing Professors in Germany, 2004. | 2004 |
| (1) | Wizoo Guide Shareware Studio PC, Cologne: MM-Verlag, 1998. | 1998 |
Media Citations (21)
| (21) | N.N.: „Berufungen“, www.unipublic.uzh.ch, 28.08.2008. | 2008 |
| (20) | N.N. „Universitätsrat beruft René Algesheimer.“, http://www.gfm.ch/de/news/?newsid=77468, 27.08.2008. | 2008 |
| (19) | N.N.: „Neuer Professor für Marketing“, www.persoenlich.com, 27.08.2008. | 2008 |
| (18) | N.N.: „Wie Hormone das Kaufverhalten steuern“, 10vor10, Zurich, 19.12.2005. | 2005 |
| (17) | N.N.: For Ever Young: SPSS since 30 Jahren an der Uni Zurich erfolgreich, SPSS Customer Case Studies/Forschung & Lehre, Zurich, 08/2005, p. 1. | 2005 |
| (16) | N.N.: SPSS@Work, SPSS Newsletter, Zurich, 1/2005, p. 4. | 2005 |
| (15) | Thomas, D.: Marketers build brand loyalty by welcoming customers to join the club, Research @ Rice, Houston/TX, USA, 15.6.2005. | 2005 |
| (14) | Spring, D.: Jeux Vidéo. Tout le Mondes Aux Commandes, L’Hebdo, 2.6.05, pp.48-50. | 2005 |
| (13) | Klähn, A.: Trend: Brand Communities, Acquisa. Das Magazin für Marketing und Vertrieb, 04, 2005, p. 30. | 2005 |
| (12) | N.N.: Personal-Dozierende, Universität Zurich Jahresbericht 2004, p. 78. | 2005 |
| (11) | N.N.: Professuren, Unijournal, 35 (2), 2005, p. 16. | 2005 |
| (10) | N.N.: Neu an der Universität Zurich, Online-Journal der Universität Zurich, Universität Zurich, March 2005, http://www.unipublic.unizh.ch/campus/berufungen/index.php. | 2005 |
| (9) | N.N.: Neu an der Universität Zurich, Online-Journal der Universität Zurich, Universität Zurich, March 2005, http://www.unipublic.unizh.ch/campus/berufungen/index.php. | 2005 |
| (8) | Wassermann, K.: Multitalent, Unimagazin, Universität Zurich, February 2005, p. 7. | 2005 |
| (7) | N.N.: „Online-Gaming“, Beitrag auf NordWest5 TV, 04. October 2004. | 2004 |
| (6) | NN.: „Analyse von Online-Gaming Verhalten“, Interview mit Radio Sunshine, 04. October 2004. | 2004 |
| (5) | N.N.: „Uni Zurich sucht Online-Gamer“, 20 Minuten, 04. Oktober 2004, p. 20. | 2004 |
| (4) | N.N.: „Generationswechsel an der Universität Zurich“, NZZ, Nr. 209, 08. September 2004, Zurich, p. 55. | 2004 |
| (3) | Kusitzky, A.: „Hagelstorm à la Bill Gates“, Die Telebörse, 32/2001, Frankfurt, 2001, pp. 76f. | 2001 |
| (2) | Kusitzky, A.: „Musik hat ihren Preis: Nulltarif nach Noten“, Die Telebörse, 16/2001, Frankfurt, 2001, p. 101. | 2001 |
| (1) | Hillenbrand, T./Müller, V.: „Napster: Klappe zu, Börse tot?“, Die Telebörse, 46/2000, Frankfurt, 2000, pp. 116f. | 2000 |