Katherine Rother

Tel.: +41 44 634 2918
katherine.rother@business.uzh.ch

Katherine is a research associate at the Chair of Marketing for Social Impact. She earned her Bachelor of Arts degrees in Anthropology and French & Francophone Interdisciplinary Studies (summa cum laude) at the University of California, Los Angeles. Continuing to pursue research, Katherine went on to further combine her interests in human culture and technology at the University of Oxford, completing a Master of Science with a thesis on collaborative strategies in online language learning.

Katherine's current research focuses on socially relevant topics at the intersection of (sustainable) consumer behavior, marketing, and psychology. Topics of interest include decision-making, message framing, and sustainability communication, especially via digital channels. She is particularly intrigued by how consumers can be encouraged to adopt more sustainable consumption patterns, as well as the psychological processes and values associated with consumer decisions. In her free time, she enjoys reading classical novels, gardening, and hiking.

Research focus: sustainable consumer behavior, online consumption, carbon offsetting, behavioral change