27.02.2025Swiss Music Market: Streaming and Challenges

Last year, Swiss consumers spent over 249 million francs on recorded music, marking a 7% revenue increase for the ninth consecutive year. Streaming services contributed approximately 226 million francs, over 90% of total revenue and a 10% rise from the previous year. Luis Aguiar from the University of Zurich highlights how the network effect of platforms like Spotify and Apple Music fuels their growth, while Lorenz Haas of the Swiss Music Labels Association points out the challenges faced by Swiss artists, especially dialect acts, in the global streaming market. For more details, please listen to the podcasts.

Supat Huynh