Personal Branding Applications II

Abstract:

In this course, we’ll focus on personal branding through internet and social media tools. Personal branding is an important tool for individuals, jobseekers and young startup companies to define, communicate and sell their strongest attributes and uniqueness to a target audience. Becoming a brand on social media seems to be an important first step today to become a thought leader in one specific field.

This seminar is a follow-up course to the Personal Branding and Digital Marketing class offered each fall and offers a highly specialized setting for a smaller number of students to work and improve their personal brands. The focus of this seminar is on the marketing, the creativity and branding per-spectives, not on legal or funding topics. By the end of the seminar, students should have a digital marketing toolbox of ideas on how to further improve their personal brands.

Instructors:
Prof. Dr. René Algesheimer

Contact:

market-research@business.uzh.ch

Type:
Seminar

Target audience:

MA students assigned to “Wahlpflichtbereich BWL 4”

Frequency:
Fall Semester

AP(ECTS)-points:
3

Language:
English

Prerequisites:

Registration:

This seminar is limited to 8 students.

Only students who have successfully passed the 'Personal Branding and Digital Marketing' exam can apply. 

To apply, please send the following documents via e-mail to market-research@business.uzh.ch:

a) Motivation letter;
b) Presentation of the state of the art of your brand;
c) Expected achievements as of January 2026 (draft).

Application Deadline: September 1st, 2025
 

Grading: 

 Grades are based on the following criteria:
- Final Powerpoint discussing a three-step brand development process (50%)
- Final report on discussant brand (30%)
- In-class participation (20%)

Dates and Location

Location: TBD (see also UZH VVZ Information)

Note:
The information in the syllabus supports the official information in the electronic university calendar (VVZ – Vorlesungsverzeichnis). In case of doubt, the official information at the VVZ is valid.