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Institut für Betriebswirtschaftslehre Chair of Marketing for Social Impact

R/Python – A non-technical overview of big data techniques, team work and interactive visualization

(spring semester, lecture, block course)

„Much of what characterizes good research is the ability to anticipate, and neutralize with data, potential criticisms of conclusions.”

N. Cliff


Abstract:
Data-driven decision making gets increasingly important in today’s fast-paced business environment. Three aspects are key to succeed in data-driven decision making: handling “big data”, team collaboration and (interactive) visualization.

In detail, this class will show you in an easy and non-technical way how to deal with questions such as:  How to speed up your code? How to use Cloud Computing technology to crunch your data? How to automatically analyze data and summarize the results in an interactive report? What is the best tool to work in teams on code? You can choose if you want to program in R or Python.

This class will apply a non-technical approach by starting every unit with “real-world” problem and providing you solution strategies to tackles those problems. The class is a lecture with integrated exercises. For every session, you are required to bring your laptop with the latest R/Python version installed.

Instructors:
Dr. Radu Tanase
Maria Poiaganova

Type:
Block Course

Target audience:
Master students, assigned to “Wahlpflichtbereich BWL 4”.

Frequency:
Each spring semester.

APS/ECTS-points:
3

Language:
English

Work load statement:

Part Workload Total Time
Course attendance 5 sessions à 7h, 1 week 35h
Course preparation 25h 25h
Online exercises 30h 30h
Total   90h

Content:

  • big data techniques in R/Python
  • interactive visualization in R/Python
  • team collaboration with R/Python

Resources:
- The lecture will be complemented by online exercises on the e-learning platform provided by datacamp.com.
- Further details are available on the OLAT course platform.

Datacamp logo
 

Prerequisites:

  • Solid R/Python programming skills.
  • Bring a laptop with R & RStudio or Python and Spyder installed (latest version).

Access:
Join our courses and make up your mind if you want to participate. Then officially register using the “Buchungstool” at the University of Zurich.

Grading:
Individual evaluation based on daily on-site coding exercises, on-site final multiple-choice examination and online exercises to be completed after the course. 

Location: TBD 

Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich.

Note:
The information in the syllabus supports the official information in the electronic university calendar (VVZ – Vorlesungsverzeichnis). In case of doubt, the official information at the VVZ is valid.

Weiterführende Informationen

University of Zurich
Department of Business Administration
Chair of Marketing for Social Impact
Andreasstrasse 15
8050 Zurich
Switzerland
Phone: +41 44 634 2918

location plan

Building AND