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Department of Business Administration

BearingPoint: Tesla is No Longer the Benchmark in E-Mobility

A recent BearingPoint study shows Tesla has lost its leading role in the e-mobility sector as German premium manufacturers like Mercedes-Benz, VW, Audi, and BMW gain ground. Professor Anja Schulze highlights that over half of the surveyed suppliers provide to these manufacturers. Swiss suppliers are particularly well-positioned with high-quality products and innovations, strengthening their competitive edge in the premium segment and enhancing the sector’s innovation power.

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