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Department of Business Administration Marketing in the Digital Economy

Malin Pimper

Malin Pimper

  • Research Assistant
Room number
PLM G 217

Short Bio

Malin Pimper studied economics with a focus on microeconomics and behavioral economics at the University of Konstanz (B.Sc.) and the University of Bamberg (M.Sc.). Beside her studies, Malin worked as a student research assistant and gained practical experience at the German Federal Ministry for Economic Affairs and Energy and the State Parliament of Baden-Württemberg.

Malin’s strong interest in human decision making led her to the University of Zurich, where she joined the team of the Department of Business Administration as a doctoral student under the supervision of Prof. Dr. Martin Natter and Prof. Dr. Andrea Giuffredi-Kähr in December 2020.

Her research focuses on socially relevant topics at the intersection of marketing, consumer behavior, and psychology.