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Objective:
Machine Learning has become one of the core pillars of information technology. Since the amount of available data is steadily increasing, smart data analysis will become more and more important in the future. This course introduces Machine Learning in a non-technical, hands-on way with integrated exercises and group works.
A definition of Machine Learning, sampling and cross-validation, performance evaluation, logistic regression, decision trees, random forest, deep learning, and ensemble methods are among the topics to be discussed in this course.
The learning objectives of this course are as follows:
Contact:
market-research@business.uzh.ch
Type:
Lecture
Target audience:
MA students, assigned to “Wahlpflichtbereich BWL 4”
Frequency:
Each Fall Semester
AP(ECTS)-points:
3
Language:
English
Required reading:
Hastie, T., Tibshirani R., Friedman, J. (2013): The Elements of Statistical Learning – Data Mining, Inference, and Prediction, 2nd edition, Springer.
(available here)
Previous knowledge:
Recommended: Marketing Analytics, A non-technical introduction to R
Grading:
The following components comprise the final grade:
Dates and Location:
Block Course: 02.09.2024 to 06.09.2024, daily from 9:00 to 17:00
Location: AND-4-06 (Mon & Fri) and BIN-0-K.11 (Tue-Thu)
Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich.
Note:
The information in the website or syllabus supports the official information in the electronic university calendar (VVZ – Vorlesungsverzeichnis). In case of doubt, the official information at the VVZ is valid.