PhD Seminar in Marketing, Digital Transformation, and Entrepreneurship

“Marketing Research, whether basic or applied, is designed to solve problems.“

Abstract:
The seminar is open to PhD students attached to the chairs of

• Prof. Dr. René Algesheimer
• Prof. Dr. Luis Aguiar
• Prof. Dr. Andrea Giuffredi-Kähr
• Prof. Dr. Ulrich Kaiser
• Prof. Dr. Martin Natter

To be prepared for the seminar, students need to read up on central topics in the related literature. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future.

Type:
Doctoral Seminar

Target Audience:

PhD students in Marketing or a Marketing-adjacent field

Frequency:
Each semester

APS/ECTS-points:
3.0

Work load statement:
The amount of work to be invested in the seminar corresponds 60 hours per semester

Maximum number of students:
No limit

Content:
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present “work in progress”.

Language:
English

Literature:
tba

Grading:
Participation, discussion, and presentation of own research project.

Dates:

Mon, March 10, 14-17h (PLM 103/4)
Mon, March 31, 14-17h (PLM 103/4)
Mon, April 14, 14-17h (PLM 103/4)
Mon, May 12, 14-17h (PLM 103/4)
Mon, June 16, 14-17h (PLM 103/4)

Further information:
If you are interested in presenting your work, please send a request to:market-research@business.uzh.ch

Registration:
Don’t forget to officially register yourself using the registration tools at the University of Zurich AFTER you have received our informal acceptance notification. Booking the seminar without a positive confirmation from our Chair is not implying the right to attend the course. In this case the course will be graded as failed.