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Institut für Betriebswirtschaftslehre Business and Personnel Economics

Prof. Dr. Petra Moog

Senior Research Associate at the Chair of Prof. Dr. Uschi Backes-Gellner 

Background: She completetd her studies in economics at the University of Cologne (major: economic theory and forgein trade policy), studied "International Management" in the Community of European Management Schools (CEMS) programme at the University Commerciale Luigi Bocconi, Milano, Italy, and recieved her CEMS-Master. After that she was economic consultant at the Stadtsparkasse Cologne for two years. She was NRW Research Fellow (Scholarship) at the Entrepreneurship Center of the Massachusetts Institute of Technology (MIT), Cambridge, USA, and consultant at the Institut für Mittelstandsforschung Bonn. She had a lecture assignment at the University of Cologne for entrepreneurship from university (KöBiz-seminar).

Petra is Full Professor at ZHAW:

Link to Prof. Dr. Petra Moog

Research Interests: Entrepreneurial economics, innovation economics, entrepreneurship in university, empirical methods.

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